Blog

The Media Link Internship Program

Author: Media Link Date: June 21, 2017

We recognize the mutual benefits of a strong and structured internship program. Interns have the opportunity to discover both an industry and a company which enables them to further narrow down their future professional path. They gain valuable insights, and by doing so, provide new perspectives to businesses. Having a diverse base of interns also…

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Search Engine Optimization (SEO)

Author: Media Link Date: May 19, 2017

Search Engine Optimization (SEO) focuses on making sure people who are looking for your goods and services online will find and explore your website. This primarily works though Search Engines such as Google, Bing and Yahoo. This is basically a match-making process. An individual interested in good X types in certain search terms into Google….

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Welcome Jennifer

Author: Ben Wildner Date: March 20, 2017

We are pleased to welcome Jennifer Carter to our team! She brings over 20 years of combined marketing, sales, customer service, event planning, and management experience to Media Link, Inc. Jennifer graduated from Bellevue University in Omaha with a Bachelor’s degree in Human Resource Management. Prior to joining Media Link, Jennifer had a successful career…

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Benefits of Multi-media Campaigns

Author: Ben Wildner Date: February 23, 2017

Diversified marketing and advertising campaigns are vital to an organization’s success. The coined phrase “Don’t put all of your eggs in one basket” holds very true when marketing an organization’s business.   A business should diversify marketing efforts to multiple “baskets” so that the message is seen and heard by the most desired audience.   When…

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Marketing ABC’s for Small Businesses

Author: Ben Wildner Date: January 26, 2017

When selling a product or service, marketing is the center point of success. From well established companies to start-ups, marketing helps you find your brand identity and establish yourself in the marketplace. There are several basic marketing strategies businesses can implement instantaneously without much effort and external support. Establishing direct contact with your target audience…

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Brand Architecture

Author: Ben Wildner Date: December 28, 2016

An organization’s brand architecture matters. It organizes the relationship between main and sub-brands and determines the perception and reputation of each product and service provided. Let’s take Audi, Bugatti, Porsche and Lamborghini. There is no doubt these brands stand for high quality and luxury, but how would you feel if the Volkswagen Group, the owner…

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We are celebrating our 15th Anniversary!

Author: Media Link Date: November 21, 2016

How time flies: Media Link is celebrating its 15th anniversary and we couldn’t be happier! We would like to take a moment and reflect on how everything started: In 2001, Natalie Linville-Mass decided that she could better serve her this area by operating her own advertising agency. This was the birth of Gendron Advertising. Gendron…

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Google Partner Program

Author: Media Link Date: October 25, 2016

Media Link, Inc. is a proud Google Partner, but what exactly does this mean? To join the Google Partners program, companies and their staff must demonstrate specific skills and capacities: – Pass Google AdWords tests and get certified – Meet AdWords minimum spend requirements – Prove agency and client revenue growth – Sustain and grow…

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Catching media at the right time — Our Tri-Layered Approach

Author: Media Link Date: September 22, 2016

Here at Media Link, Inc. we take pride in the wide range of assets we offer our clients within our agency. These include, but are not limited to; communications, marketing, and public relations. This allows us to expand our services to include media outreach for our clients. Our Senior Marketing Consultant, Ronna Walker-Johnson stated, “As…

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An Intern’s Perspective

Author: Media Link Date: August 22, 2016

I was referred to Media Link’s internship program by a teammate of mine who went through the same program. Although he gave me an idea of how his experience was at Media Link, I didn’t know what to expect. I have been blown away by the amount of learning and growing I have experienced with…

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