Media Link, Inc. Blog
Media Link Software®, Made in Rock Island, Illinois
We invented and developed Media Link Software®, a patented media buying software system, and we have been using this system for 10 years now. We market this product nationally to other advertising agencies and corporate media buyers which over time has made us a...
Marketing in Times of COVID-19
Organizations like the American Marketing Association and the ANA provide a range of useful articles on navigating your marketing efforts around COVID-19. Here are three of our favorites: The New Reality: A Guide to Marketing in a Post-COVID-19 World This guide...
Congratulations Adrian!!
We are proud to announce our own, Adrian Vander Wille, has received his second master’s degree from the University of Oregon this past month. This second Master’s degree is in Sustainable Business Practices . So, what is an MBA in Sustainable Business Practices you...
Digital Radio Advertising
Demand for digital radio services has been growing for years and many advertisers discovered this medium as a valid alternative to terrestrial radio campaigns. The big players in the market are Apple Music, iHeart Media, Pandora, and Spotify. You can directly...
Promoting Your Business During COVID-19
Our Senior Marketing Consultant, Adrian Vander Wille, participated in a Quad Cities Chamber of Commerce webinar series for small business owners. His presentation “Promoting Your Business During COVID-19” introduced a 5-step process for business owners to act...
Home Offices – The New Normal
There has been a lot of talk about Home Offices as a temporary solution to social distancing, but many businesses, including Media Link, have already successfully employed this strategy for years. Our Sr. Marketing Consultant, Adrian, has been living on the West Coast...
The Best a Man Can Get
Generation Z is the most diverse and egalitarian group of Americans we have ever seen. Many established marketing strategies will have to be adjusted accordingly. Companies need to decide whether they take a stand on social and environmental issues, because this...
2020 Marketing Predictions
There are plenty of 2020 predictions for the marketing industry, so we took a moment to weed through industry insiders’ comments. Here are our top 3 picks: Digital Marketer Digital Marketer provides 17 predictions from 17 industry experts. Videos will remain crucial...
Internships for GenZ
Millennials have outnumbered the Baby Boomer generation, and GenZ is entering the labor force. It is time to not only read about GenZ’s habits, but to get to know them personally via internships. According to the Washington Post, “[GenZ is] known to value compromise...
Net(-)working
We all know it’s crucial to foster relationships in and out of the office. Reach out and make connections with people in different fields, so you can take advantage of anything that comes up. But don’t forget the digital realm. Dig up old LinkedIn posts and polish...
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