Our Software

In 2011, Media Link became one of the first advertising agencies to develop and market a user-designed, web-based media buying system, “Media Link Software” (or “MLS”). Media Link Software offers media buyers an advanced, time-saving software solution. As media continues to fragment, our software allows for improved media targeting with value-added productivity and enhanced profit margins.

This easy-to-use ad buying software provides accurate information for buying media, including broadcast, cable, print, outdoor and interactive:

  • Cable
  • TV
  • Radio
  • Newspaper
  • Magazine
  • Outdoor
  • Web

Media Link Software equips your media buyers with built-in, standard industry ad buying formulas for:

  • Reach
  • Frequency
  • CPP/CPM (Cost per Point/Cost per thousand)
  • GRP (Gross Rating Points)
  • GI (Gross Impressions)
  • Share of Population

Learn more about our media buying software at www.medialinksoftware.com.