In 2011, Media Link became one of the first advertising agencies to develop and market a user-designed, web-based media buying system, “Media Link Software” (or “MLS”). Media Link Software offers media buyers an advanced, time-saving software solution. As media continues to fragment, our software allows for improved media targeting with value-added productivity and enhanced profit margins.
This easy-to-use ad buying software provides accurate information for buying media, including broadcast, cable, print, outdoor and interactive:
Media Link Software equips your media buyers with built-in, standard industry ad buying formulas for:
- CPP/CPM (Cost per Point/Cost per thousand)
- GRP (Gross Rating Points)
- GI (Gross Impressions)
- Share of Population