Our Senior Marketing Consultant, Adrian Vander Wille, participated in a Quad Cities Chamber of Commerce webinar series for small business owners. His presentation “Promoting Your Business During COVID-19” introduced a 5-step process for business owners to act...
There are plenty of 2020 predictions for the marketing industry, so we took a moment to weed through industry insiders’ comments. Here are our top 3 picks: Digital Marketer Digital Marketer provides 17 predictions from 17 industry experts. Videos will remain crucial...
The Internet has played a vital role in changing the way businesses adapt to changing consumer preferences and how they retain customers. In the age of digital advertising, online shopping, and online reviews, having a strong digital presence is essential to...
The World is changing quickly and organizations like the Global Environment Facility (GEF) are trying to predict and guide these changes in the most sustainable manner. The same should apply to marketers who need to be able to quickly adapt to new environments to stay...
Scientists observe effects like natural disasters and decreasing grain yields caused by unsustainable business practices. According to Maslow, mankind’s basic physiological needs are being threatened – needs that must be satisfied before all else. Businesses actively...
You might think segmenting and defining your target audience is the most difficult step necessary to implement a successful marketing campaign, but this has changed tremendously when it comes to marketing to a younger audience. Nowadays, figuring out how to...
In a move that has sent shockwaves through Hollywood, 21st Century Fox and the Walt Disney Co. have announced a powerhouse merger worth over $52 billion in just stock value with a total value of $66 billion. Disney’s acquisition of Fox lands it access to Fox’s large...
Effective and efficient marketing and advertising is impossible without having detailed information about your target demographic. There are a number of ways to gain insight about people's attitudes and preferences: two of the most common approaches are surveys (a...
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